Google is continuously evolving, which is probably no surprise for us and for you. Google tries to provide everyone everywhere and always with the best search results, whether this is in the field of knowledge, purchasing a service or purchasing a product. This time, Google is rolling out a new update in the United States that should bridge the gap between sellers and bargain hunters. How Google approaches this and how you can (perhaps) implement this in your webshop in the future, we explain in detail in this article. When and whether this update will come to the Netherlands is still unclear, but it seems to us an interesting addition to the search engine giant.
“When it comes to shopping, people are increasingly looking for ways to save money. In fact, we have seen the number of searches for “discount code” increase by 50% since last year (in the United States). Now that the school season is back With the holidays approaching, we know consumers will be looking for the best value for money products. Businesses will look for ways to showcase their products with offers and promotions.”
Google wants to make it as easy as possible for shoppers to score great offers. For this reason, since July 21, Google has added a new tab for Shopping in Google. For example, if you’re looking for ‘backpacks’, you may see a new section with discounted backpacks from retailers in the search engine. These are all displayed in one place, which makes it super easy for consumers to score a good deal.
In October, Google will roll out this experiment further and the search engine will add more ‘sale days’. From October, it is therefore possible in the US to set up your online store for different sales moments, such as Black Friday and Cyber Monday. This makes it easier and clearer as a consumer to score deals and there are quite a lot of opportunities here for the web shops. How does this work?
“There are now more than a billion shopping sessions on Google every day and there has been a huge increase in interest in Black Friday and Cyber Monday deals on Google during the holiday season. Since last year we have continued to refine and improve the deals carousel, expanding its use to other popular sales events such as Labor Day and Memorial Day sales.”
Create pages for each of your sales events to get the most out of the deal carousel. The deals carousel is currently limited to the US and operational for limited sales events. In case Google ever implements the deal carousels in the Netherlands, we have already worked out the step-by-step plan:
Based on last year’s experience, we now recommend the following best practices to help you better reach shoppers through the deal carousel.