Before we can start developing your concept, this concept must be fully thought out. We, therefore, start our processes with the concepting phase, in which we will ask you to get a clear picture of how your website should look like. Establishing a strong concept is not only important for a new website, but also for further development. This way you can be sure that your new website meets the latest requirements of search engines, web users and accessibility standards.
Start with concepting
“Executing an online strategy turns out to be much more difficult in practice than devising and planning a strategy”
What do you gain insight into?
The first step is to get the purpose of your online environment concrete. For example, you may want to reach more potential customers, increase brand awareness or get in touch with more potential colleagues or customers.
During the concepting phase we will look at, among other things, the purpose of the online environment:
- The target groups that will visit this environment
- What the target groups are looking for
- What actions the web user must be able to perform immediately
- What technical functionalities are required
- What structure the website should have
- How we can make the stated goals concretely measurable
By thinking along at a strategic level, we offer much more online returns.
The basis for wireframes, UX design and findability
A well thought-out concept provides the ideal basis for further wireframes and then the UX design. From the concepting phase it has become clear through which route a user will move through the website. The resulting structure for the content provides the perfect basis for setting up of the wireframes. This is because we put the desired functionalities in the right place.
During the concepting phase, where necessary, several colleagues connect from Convident. For example, the online marketing department can monitor. Online marketing is more than just optimizing what is already there. From the first step, we take into account a well-converting website that takes the latest standards of search engine optimization into account. Connecting several colleagues during the concepting phase can therefore be very valuable.
Commitment from both sides
When executing an online strategy, the overview is just as important as the attention to details; the elaboration of a good concept is the foundation of a successful project. That is why we expect a lot from ourselves, but we will also ask a lot of questions. For us, this is the first step to properly understand your organization, business and purpose.
During this process we take on the complete project management and we are happy to help you through the process. We are your partner to spar with and we keep an advisory role. We can also hold up a mirror to you when necessary, always keeping your goal in mind. We want to steer towards substantiated choices that leave room for personal preference.
Would you like to be called back?