Concepting

You want to reach more potential customers or recruit new colleagues? The idea is already there, but how do you turn this idea into a concept? What structure is needed to get your message across to the target group? During the concepting phase, we work this out together.

 

Before we can start developing your concept, we make sure that it is fully thought out. That is why we start our projects with the concept phase, in which we ask you questions to create a clear picture of what your website should look like. A strong concept is not only important for a new website, but also for its further development. This way you can be sure that your new website meets the latest requirements of search engines, web users and accessibility standards.

  • The purpose of the online environment
  • The target groups that will visit this environment
  • What the target groups are looking for

Concepting requires commitment from both sides

When implementing an online strategy, the overview is just as important as attention to detail; developing a good concept is the foundation of a successful project. This is why we expect a lot from ourselves, but will also ask a lot of questions. For us, this is the first step in understanding your organization, business and purpose.

During this concept process, we take on full project management and are happy to help you through the process. We are your partner to spar with and we maintain an advisory role. We can also hold up a mirror to you when necessary, always keeping your goals in mind. We want to focus on well-founded choices with room for personal preference.

img-50 img-fifty

Concept to implementation

“Implementing an online strategy turns out to be much more difficult than thinking up and planning a strategy”

What insights do you gain during the concepting phase?

The first step in creating a concept is to get a concrete picture of the purpose of your online environment. For example, you may want to reach more potential customers, increase brand awareness or get in touch with more potential colleagues or customers.

img-50 img-fifty

To get the goal concrete, during the concepting phase we will look at, among other things:

  • The purpose of the online environment
  • The target groups that will visit this environment
  • What the target groups are looking for
  • What actions the web user should be able to perform directly
  • Which technical functionalities are required
  • What structure the website should have
  • How we can make the set goals concrete and measurable

New success stories every day!

Check out our projects & references.

The basis for wireframes, UX design and findability

Thinking through the concept provides the ideal basis for further wireframes and UX design. From the concepting phase it has become clear which route a user will take through the website. The resulting structure for the content provides the perfect basis for setting up wireframes. Here we put the desired functionalities in the right place.

During the concepting phase, several colleagues from Convident will join in where necessary. For example, the online marketing department can also be consulted. After all, online marketing is more than just optimizing what is already there. From the first step, we take into account a well-converting website in which the latest standards of search engine optimization are included. Connecting several colleagues during the concepting phase can therefore be very valuable.

More information?

Would you like more information or are you convinced that Convident is your online marketing partner? Contact us by phone or email!

Projects we are proud of

Van der Werff Logistics

Van der Werff Logistics
Van der Werff Logistics

Schuldhulp.tv

Schuldhulp.tv
Website
Schuldhulp.tv
© 2014 - 2024 Copyright - Convident Digital Agency. Convident B.V. is rated with a 4.8 / 5 based on 227 reviews. Partnerships Information Privacy statement Terms and conditions