Online marketing terms

What is A-location?

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A-location is the best place where an organization can establish itself. Accessibility and visibility are key here.

What is A-location?

It is the best place for an organization to establish itself. For example, it is important for retail to have a store in an area where many other stores are located. For an office building, for example, it is important that it is easily accessible. It is often seen as a location on a busy high street that is frequented by shoppers. This is often a location right in the center.

You can divide the location into A-1 and A-2 locations. A-1 means a location that is right in the center of the city. A-2 is then just outside, so on the edge of the center and is therefore often easier to reach. Specialty shops often consciously choose A-2, because they are not dependent on the public that is shopping, but rather come to them especially.

SEO

What do SEO, or search engine optimization, and an A-location have in common? If you have a physical store in a good location, you will attract more customers because you are in a good location. This also applies to a webshop. The moment your webshop is well optimized for the search engines, your webshop will appear at the top of the search results and this leads to more traffic to your webshop. When your webshop ranks high in the search engines, your webshop (online) is in an A-location. So make sure that you pay a lot of attention to SEO to make your webshop rank as high as possible in the search results.

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