Online marketing terms

What is an abbreviation?

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Abbreviation is a shortened version of a word, or an abbreviation. It is used to quickly convey long words in the text.

What is an abbreviation?

It is a short version of a long word or phrase that you mainly use to quickly convey complex and long words to the readers. It is important that the reader of the text understands what the abbreviation means or what it stands for. An example of this is Search Engine Optimization, or SEO. Online marketers immediately know that it is about search engine optimization. Another example is E.g. that stands for example. Officially, SEO is not an abbreviation, but an acronym. An acronym is that the first letters of words together form the abbreviation. Search engine optimization does not distinguish between an acronym and an abbreviation, so that does not matter in this case.

Abbreviations are mainly used from a practical point of view. This is because they are faster to read and take up less space.

Abbreviation and SEO

For search engine optimization it is important to take into account the search terms that people are searching for. Abbreviations are often used here. Pages that use relevant ones are therefore more likely to be found.

In general, many abbreviations are used, so that the complete definition of a word hardly has any meaning anymore. Nevertheless, it can be useful to write out a word in full at least once, especially if the abbreviation is less well known.

For search engine optimization it is important that you do not only use the most important or most used abbreviations. Using one in the text too often is not allowed and can be seen as keyword stuffing. A page can also score better in search engines when you use other abbreviations. You will then also score on the deviating search terms.

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KBC Keukens

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