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Anchor text is a word or phrase on a web page that can be clicked and redirects the user to a specific URL.
What is the anchor text?
It is a word or phrase on a web page that you as a user can click to be redirected to a specific URL. When subpages or pages with a complicated URL need to be referenced, anchor text is used. It is then a relevant word or phrase that is linked to a URL. The orange colored word ‘URL’ is an example of such a text. It gives the user the option to click on it and go to the page where the term URL is explained. This page contains a specific URL. However, this URL is too long and complicated to include in the running text, so anchor text in the form of the word ‘URL’ is used.
Why is the anchor text important?
These types of hyperlinks connect different pages on the internet. It is important when choosing your anchor text that you take search engine optimization into account. You can use relevant keywords related to the reference. This way it contributes to the score in the search engine results.
When shouldn’t you use it?
In some cases it is not necessary to use an anchor text. The original URL is then simply used as one. The main reason for this is when the URL being referenced is not complex. For example, consider www.convidentdigitalagency.com, for the user the text is clear to read and it indicates the content of the reference. The complete URL is then included in the running text and in this way gives the user the possibility to redirect to the relevant page.
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