Online marketing definitions

What is Article marketing?

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Article marketing is a branch of content marketing. Brands, products or services become more visible online.

What is article marketing?

Article marketing is a form of advertising where a brand, products or services become more visible online. This is because the provider of the brand, products or services generates content by publishing articles about it online. This content is then placed on external websites or other non-proprietary online channels. It is important here that use is made of external websites that are relevant and popular. This can be a specific website for only this content. Article marketing increases brand awareness and leads to consumers being familiar with your products/services.

It is one of the oldest forms of online marketing. The content is a balance of information and commercial expressions that are written. The provider of the products or services creates the content, unless this is outsourced to a copywriter.


There are several factors in article marketing that can improve the success of a campaign. This concerns the following:

  • SEO can improve findability in search engines;
  • The right balance between the information and commercial expressions;
  • Writing in the style of the target group in order to appeal to them as well;
  • The way in which a product/service comes.

When writing the texts, the emphasis is mainly on informing visitors and not on selling products/services. This form of online marketing can ensure that the visibility of your products/services is increased. This happens without you appearing too commercial.

Projects / Cases

We have recently been able to develop these projects in collaboration with our clients.

Planet 3P0

Planet 3P0
Planet 3P0

Jeugdbescherming Gelderland

Jeugdbescherming Gelderland
Jeugdbescherming Gelderland

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