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Awareness means being aware or conscious about something, knowing that something exists. In marketing it means that customers are aware of your business or product(s), and it is a great marketing strategy. It means how memorable or recognisable your brand is. Awareness is also the first step in the marketing funnel.
How can you create awareness?
Social media posting for brand awareness
Regular posts for social media are a great tool for creating customer awareness for your brand. Here you especially need a good, striking content to catch the attention of the viewer. Even posting about subjects which don’t relate to your product or service can be beneficial for your brand. It is great to also differentiate yourself by sharing a unique message – a colorful campaign, a creative slogan, shareable content etc. Adding to this, different type of media on different social channels are also beneficial for making people aware of your company.
Mapping out the customer journey
In the first stage of the customer journey the customer discovers they have a problem they need to solve. This is where your marketing tactics take place. This can be followed by optimising SEO and other marketing practices. Encouraging clients to write reviews is also a good way to make others aware of your company.
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