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Call to action is the stimulation of users to take a specific action. This improves the effectiveness of your website.
What is a call to action?
A call to action (CTA) is widely used in marketing and is very important. In this way you can easily let visitors navigate to, for example, a contact page. By stimulating your visitors you can encourage them to take a specific action. This will eventually lead to increasing conversions. You can use CTAs for a variety of reasons, such as: ordering a product, requesting more information, generating leads, and subscribing to a newsletter.
A good CTA is short, a promise and gives reason to take immediate action. Examples of this are:
- Register now;
- Click here;
- See this page;
- Request a quote;
- Subscribe to newsletter;
- Order now;
- Try it for free;
- Receive a 10% discount.
So you can use a CTA in different ways. You can use it to sell, for discounts or to highlight a particular feature.
Tips for making a good call to action
Do you want to make a good call to action? Then take a look at the following tips:
- Take a good look at what you want the visitor to do. Also note that it must be logical for a visitor to perform that action at that moment;
- Make sure you use texts that encourage visitors to take action;
- Make your CTA stand out by using a different format or color;
- Always test your CTA when making changes.
Projects / Cases
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