Online marketing terms

What is a Call to action?

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Call to action is the stimulation of users to take a specific action. This improves the effectiveness of your website.

What is a call to action?

A call to action (CTA) is widely used in marketing and is very important. In this way you can easily let visitors navigate to, for example, a contact page. By stimulating your visitors you can encourage them to take a specific action. This will eventually lead to increasing conversions. You can use CTAs for a variety of reasons, such as: ordering a product, requesting more information, generating leads, and subscribing to a newsletter.

A good CTA is short, a promise and gives reason to take immediate action. Examples of this are:

  • Register now;
  • Click here;
  • See this page;
  • Request a quote;
  • Subscribe to newsletter;
  • Order now;
  • Try it for free;
  • Receive a 10% discount.

So you can use a CTA in different ways. You can use it to sell, for discounts or to highlight a particular feature.

Tips for making a good call to action

Do you want to make a good call to action? Then take a look at the following tips:

  • Take a good look at what you want the visitor to do. Also note that it must be logical for a visitor to perform that action at that moment;
  • Make sure you use texts that encourage visitors to take action;
  • Make your CTA stand out by using a different format or color;
  • Always test your CTA when making changes.

Projects / Cases

We have recently been able to develop these projects in collaboration with our clients.

Weldon Corlido Material Handling

Weldon Corlido Material Handling
Webshop
Weldon Corlido Material Handling

Stichting Carry On – Bullfrox Foundation

Stichting Carry On – Bullfrox Foundation
Social
Stichting Carry On – Bullfrox Foundation

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