Online marketing terms

What is a Call to action?

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Call to action is the stimulation of users to take a specific action. This improves the effectiveness of your website.

What is a call to action?

A call to action (CTA) is widely used in marketing and is very important. In this way you can easily let visitors navigate to, for example, a contact page. By stimulating your visitors you can encourage them to take a specific action. This will eventually lead to increasing conversions. You can use CTAs for a variety of reasons, such as: ordering a product, requesting more information, generating leads, and subscribing to a newsletter.

A good CTA is short, a promise and gives reason to take immediate action. Examples of this are:

  • Register now;
  • Click here;
  • See this page;
  • Request a quote;
  • Subscribe to newsletter;
  • Order now;
  • Try it for free;
  • Receive a 10% discount.

So you can use a CTA in different ways. You can use it to sell, for discounts or to highlight a particular feature.

Tips for making a good call to action

Do you want to make a good call to action? Then take a look at the following tips:

  • Take a good look at what you want the visitor to do. Also note that it must be logical for a visitor to perform that action at that moment;
  • Make sure you use texts that encourage visitors to take action;
  • Make your CTA stand out by using a different format or color;
  • Always test your CTA when making changes.

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