Online marketing definitions

What is CMS?

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CMS is software that allows you to design and manage online content. With this software, you can organize the pages of your website.

What is CMS?

CMS is an abbreviation of Content Management System. This is software used to design and manage content. It allows you to add content to your website by setting up pages. The CMS system is so easy to use that you don’t need any knowledge of a programming language. Almost all CMS systems offer the possibility to choose between many different themes and plug-ins. This way you can easily set up your website according to your wishes.

Types of CMS

There are different types of Content Management Systems that can be used. The most popular are:

  • Umbraco CMS;
  • CMS WordPress;
  • Joomla CMS;
  • CMS Drupal.

All these different systems have their advantages and disadvantages. It is important to determine what kind of website you want in order to then be able to make a choice. At Convident we use WordPress and therefore also the Content Management System for WordPress.


A Content Management System has many advantages. We will name a few:

  • Website structure: You can manage a clear website structure with a Content Management System. Think of creating subpages or dividing messages into categories. By creating a good and clear structure, your visitors can easily use the website. Google will also understand your website better.
  • Less technical: Content Management Systems are easy to use. It even requires little technical knowledge, so that even people who are less technical can add or adapt content to the website. This is very useful for marketing employees, for example.
  • Consistent: With a Content Management System you can give each employee different rights. This ensures that you only give the non-technical employees the rights to create content within certain templates. This keeps the house style intact and leads to consistency of the website.

Projects / Cases

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Stichting EggRun

Stichting EggRun
Stichting EggRun

1000 Banen Plan

1000 Banen Plan
Webapplication Website
1000 Banen Plan

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