Online marketing terms

What is a comment spam?

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Comment spam is irrelevant comments posted for the purpose of redirecting a link to the spammer’s website.

What is comment spam?

Comment spam is usually characterized by the presence of automated comments on websites and blogs that are not relevant to the message. A link is then placed that leads to the commentator’s website. In this way an attempt is made to improve the findability in search engines. We consider the use of such spam to be a Black Hat SEO technique. This technique is used to improve the popularity of a site’s links and anchor text.

Comment spam can be harmful to your website. For example, the content may be of low quality that affects the position of the entire website. Also, the spam can distract and annoy your users, lowering the reputation of your website. In addition, unintentionally slowing down traffic from unrelated content on your website. Finally, the content of the spam can lead to a negative effect on your users as it redirects to malicious websites.

So it’s important to find ways to protect your website from spam.

Comment spam counter

There are several ways to counter spam. Below we give you some tips:

  • Think twice about enabling a guestbook or comment field;
  • Use anti-spam tools;
  • Prevent untrusted content from showing in Google;
  • Check your website for content that could cause spam;
  • Use a blocklist to prevent repeated spam attempts.

Projects / Cases

We have recently been able to develop these projects in collaboration with our clients.

UMCG – Centre for dentistry

UMCG – Centre for dentistry
UMCG – Centre for dentistry



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