Online marketing definitions

What is a Consumer barometer?

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Consumer barometer collects data in order to analyze user behaviour. This way you can easily connect with your target group.

What is a Consumer barometer?

The consumer barometer is a tool from Google to collect data from users. With this tool you can easily map the behaviour of users and you can ensure a good connection with your target group. This way you gain insight into the search behaviour of users and you can compare purchasing behaviour.

What can you do with the consumer barometer?

The consumer barometer gives you insight into various data. You can think of the following:

  • You can map the experiences of customers and target groups;
  • You can use the graph builder to visualize data;
  • Google experts can work out the main points from the data in a summary;
  • You can view and analyze trends over a certain period;
  • You can analyze user behaviour global view.

The barometer thus allows us to understand how people access the internet and how these connections subsequently influence online purchasing decisions. You can use the above insights to set up your marketing strategy. By bringing the right message at the right time, you ensure that you reach more potential customers.

How does the consumer barometer work?

Google’s consumer barometer is easy to use. You select a product or product category and then choose a specific country, for example Belgium. You will then see an overview of the search traffic and purchasing behaviour of customers in Belgium. You can also compare these figures with other countries.

Don’t have a budget for market research? So use Google’s Consumer Barometer to gain insight into online and offline purchasing behaviour.

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