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Google crawlers are bots that scan your website/webshop on a daily basis. They do this by going from link to link and forwarding the information found on the web pages to the Google servers. The number of web pages that Google crawls from your website/webshop in one day is called the crawl budget. The higher this budget for your website, the higher Google will rank you in organic search results. Optimizing this budget is therefore important for your online business.
Why is your crawl budget important?
By optimizing your this budget, Google can crawl your web pages more and more often. This ensures that your website remains a relevant search result for Google. This can be done in two different ways. First, fast loading speed allows Google crawlers to scan more web pages. This also increases the budget of your website/webshop. Second, a strong link profile also ensures a better budget situation. A strong link profile provides relevant backlinks to your content and helps Google scan your website/webshop.
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