Online marketing definitions

What is Display Network?

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Display network is a collection of websites on Google. These websites display paid online advertisements.

What is Display Network?

Google Display Network, also known as GDN, is a network that allows you to display paid online advertisements on websites. With these advertisements you reach the largest number of internet users. You can control who sees your ad by targeting it to a specific audience. You can easily create a Display advertisement via Google Ads. When you advertise via Google Display Network, you advertise on websites of others and not on the Google search network. But how can your ads be shown on other websites? These websites give permission to show Google Ads ads on their site. They are then a kind of partner of Google, hence the name Google Display.

What are the pros and cons of Display Network?

GDN naturally has a number of advantages and disadvantages.


  • You can use visual material instead of text only;
  • You quickly reach a large number of customers;
  • There are extensive options for reaching your target group;
  • You can show your advertisements on websites where your target group is located.


  • It is difficult to distinguish yourself with your advertisement;
  • The conversion rate is usually lower than with search ads;
  • How much does a Display Network ad cost?


How much does a Display Network ad cost?

With a Display ad you can decide for yourself which type of payment best suits your campaign. You can choose from the following options:

  • Visible impressions: You pay the advertisement for every 1,000 visible impressions of at least one second;
  • Conversion: You only pay if there has been a conversion;
  • Click: You pay for every time the ad is clicked.

Do you also want to use Display ads? Our SEA specialists are happy to help you!

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