Online marketing definitions

What is e-commerce SEO? 

Request a free SEO consultation.

Higher conversion; More phone or emails; Request quote; Higher turnover. Convident’s marketers are happy to take on the challenge!

E-commerce SEO is a method to make your online store more visible in the search results of search engines.

What is E-commerce SEO?

With e-commerce SEO you can get more traffic to your website. You do this by making your website more visible in the search results of search engines (SERP). You want a page to rank as high as possible so you get more traffic. It is therefore important to optimize your website if you want to ensure that your pages score high. This optimization goes from keywords to the technical setup of your online store. The difference between the optimization of a webshop and the optimization of a website is not really there. Nevertheless, there are a number of points for attention in e-commerce that do not apply to a website or to a lesser extent. This concerns the following points of attention:

  • Unique product information
  • Duplicate content
  • Hierarchical structure and navigation of the website
  • Inactive Products
  • Internal link building
  • Formatting of metadata
  • Optimize for the right search terms
  • Filters and parameters for content and technique

 

What are the pros and cons of e-commerce SEO

E-commerce optimization has both advantages and disadvantages. The disadvantages mentioned can be characterized more as challenges. We will list some of these advantages and disadvantages. We start by naming the benefits, namely:

  1. Improving the user experience
  2. Increasing the range
  3. Increasing brand awareness

The disadvantages of e-commerce are often overlooked. These drawbacks are the lack of quality content and forgetting about the technical set-up.

Do you want to know more about optimizing your website or webshop? Our online marketers are happy to help you with this! Also take a look at our page about SEO optimization for more information.

 

Projects / Cases

We recently had the opportunity to develop these projects in collaboration with our clients

FC Groningen

FC Groningen
Social
FC Groningen

Stichting het Gehandicapte Kind – Samen naar school

Stichting het Gehandicapte Kind – Samen naar school
Social
Stichting het Gehandicapte Kind – Samen naar school

Al onze begrippen

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

J

No terms have been added to this section yet.

Q

No terms have been added to this section yet.

X

No terms have been added to this section yet.

Y

No terms have been added to this section yet.

Z

No terms have been added to this section yet.
© 2014 - 2024 Copyright - Convident Digital Agency. Convident B.V. is rated with a 4.8 / 5 based on 227 reviews. Partnerships Information Privacy statement Terms and conditions