What is e-commerce SEO?

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E-commerce SEO is a method to make your online store more visible in the search results of search engines.

With e-commerce SEO you can get more traffic to your website. You do this by making your website more visible in the search results of search engines (SERP). You want a page to rank as high as possible so you get more traffic. It is therefore important to optimize your website if you want to ensure that your pages score high. This optimization goes from keywords to the technical setup of your online store. The difference between the optimization of a webshop and the optimization of a website is not really there. Nevertheless, there are a number of points for attention in e-commerce that do not apply to a website or to a lesser extent. This concerns the following points of attention:

Unique product information
Duplicate content
Hierarchical structure and navigation of the website
Inactive Products
Internal link building
Formatting of metadata
Optimize for the right search terms
Filters and parameters for content and technique

What are the pros and cons of e-commerce SEO

E-commerce optimization has both advantages and disadvantages. The disadvantages mentioned can be characterized more as challenges. We will list some of these advantages and disadvantages. We start by naming the benefits, namely:

Improving the user experience
Increasing the range
Increasing brand awareness

The disadvantages of e-commerce are often overlooked. These drawbacks are the lack of quality content and forgetting about the technical set-up.

Do you want to know more about optimizing your website or webshop? Our online marketers are happy to help you with this! Also take a look at our page about SEO optimization for more information.