What is Google Merchant Center?

Google Merchant Center is the platform where you upload your product feed. You can then create a shopping ad.

What is Google Merchant Center?

Google Merchant Center is the place where you keep all the information about your offer. Think of the products that are for sale, the price, shipping costs and availability. This is also the place where you upload your product feed, so that you have all the information in one location. You can then use Merchant Center to start Shopping Ads so that you can create campaigns. You can easily add your product feed by using plug-ins for CMS platforms, such as WordPress and Magento. Google also offers various options, such as an API link, FTP server or manually entering XML or CSV files.

Nowadays you can use Merchant Center not only for Google Shopping, but also for advertisements on Youtube, for example. And in addition to all the ads, it also offers other features such as product suggestions. With product suggestion you can easily see for yourself which products are similar to yours in order to broaden the product range. It also gives you insight into the performance of your products. This includes the number of impressions, clicks and click-through rate (CTR).

Optimizing Google Merchant Center

It is important to regularly optimize your Merchant Center. The most important points here are the product name, product category, description, image and price. By constantly checking and optimizing this, you can ensure that your ads are optimally displayed in the search results.

Our SEA specialists are also continuously involved in setting up and optimizing the product feed. In this way, the best is taken out of the campaigns to achieve the best possible result.

Provide a good product feed to ensure that the visibility of your products is improved.