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Internal links are used to link web pages on the same domain. They can be visible in a navigation bar on the web page, but they can also be used in the running text. In this way, they help your website visitor navigate through your web pages. These links therefore promote the clarity of a website or webshop. In addition, you can also write informative texts or blogs, for example, and then have them refer to your webshop via an internal link to stimulate sales.
Why are internal links important?
Other desired goals of internal links:
1. Visitors to your website or webshop can easily navigate through the pages
As mentioned above, internal links in the navigation bar or running text help your visitors easily navigate through your website/webshop.
2. The hierarchy and structure of your website or webshop is getting stronger.
They not only allow your visitors to easily navigate through the pages, but also search engines appreciate these links. They allow search engine crawlers to easily and quickly index underlying pages.
3. Higher ranking in the organic search results.
By means of these links you build the link profile of your domain. The more of these links, the stronger your link profile becomes. Your link profile consists of all internal and external links to your website or webshop. A strong link profile values Google and will therefore position it higher in the organic search results of the search engine giant.
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