Online marketing definitions

What are Keywords?

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Keywords are terms that internet users type into search engines to perform a specific search query.

What are keywords?

Keywords are terms that internet users type into search engines to perform a specific search. A keyword is a term that indicates the subject or content of a web page. In this way, search engines can determine which web pages should be linked to certain search queries. It is therefore important that keywords on your web pages of your website or webshop are used correctly and are optimized.

To find the right keywords that you can then apply to your website, you can use various tools such as Google Ads or Ahrefs. Our SEO specialists are happy to help with this!

Types of keywords

Long-tail keywords are search terms that are often more extensive and specific than a regular search. The opposite of long tail is short tail. Internet users often search for specific terms, but still do not get the desired result. By using longtail you can increase the findability of web pages. In addition, these ensure that the relevancy of pages is improved.

Unlike long tail, short tail keywords are shorter and more general in nature. There is a high search volume on shorttail, so scoring high on such a keyword is a good thing. However, the relevance to your web pages can be greatly reduced when using shorttail keywords.

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Sustainability
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