Online marketing terms

What is a landing page?

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A landing page is a web page that an Internet user lands on through the search results of a search engine.

What is a landing page?

A landing page is intended to provide information to the visitor. It can also lead the visitor to a conversion. Internet users can arrive at a landing page through a variety of ways. First, think of a search in Google or clicking on an advertisement. In addition, you can also arrive via links on other domains or by typing the URL in the search bar.

How does a landing page differ from a home page? The major difference between the two pages is the purpose the page has. Landing pages have an informational or transactional purpose. And the home page has more of a general purpose.

Types of landing pages

There are two types of landing pages, namely: informational and transactional pages.

1. Informational page: These pages offer informative texts. The purpose of these texts is to best answer users’ questions/search queries. Consequently, visitors often find these pages through a search engine.

2. Transactional page: These pages have a conversion goal. Through call-to-action statements, these landing pages aim to prompt you to take a certain action. For example, consider selling a product or service. Another example is getting people to sign up for a newsletter.

What are the benefits of a landings page?

Having a good landing page has a number of benefits, namely:

  • The conversion rate goes up
  • You get more relevant visitors
  • It is tailored to the needs of the visitor
  • It is easy to find and focused on a specific product/service
  • The bounce percentage will decrease

 

How to make your page successful and thus convert visitors into customers? We give you some tips.

  • Provide a catchy title
  • Keep the design simple
  • Make performing actions easy
  • Use relevant keywords
  • Make sure it’s easy to see on a tablet or smartphone

Projects/ Cases

We have recently been able to develop these projects in collaboration with our clients.

Anker Crew Insurance

Anker Crew Insurance
Website
Anker Crew Insurance

Ronald McDonald House

Ronald McDonald House
Social
Ronald McDonald House

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