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Landing page is the page of a website that the visitor enters. It is the first page that the visitor sees from the website.
What is a landing page?
A landing page is the first page your website visitor sees because the visitor enters your website on this page. Usually the home page of a website is also the landing page, but this is not always the case. For example, if you place an ad for a certain product on your webshop, the customer will be directed to the page of that one product snd to the home page.
The purpose of this page is to entice a visitor to perform a conversion. It is therefore important that there is a good call to action. Google Analytics allows you to view the page’s report. Here are the ten most important pages of your website. It is important that you take a good look at the average search time and the bounce rate. This way you can find out on which pages visitors quickly drop out or perform a conversion.
There is also a destination URL. With this URL you can indicate in Google Ads where you want to send the visitor after they click on the ad. By clicking on the destination URL, the visitor lands directly on the landing page. To ensure a high quality score for the ad, it is important that the usability and relevance of the page are good.
We have recently been able to develop these projects in collaboration with our clients.
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