What is On-page SEO?

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On-page SEO is the optimization of parts within a web page. This optimization ensures a high score in the search engines.

On-page SEO is optimizing a page in order to achieve a high score for a certain keyword. It focuses on all the activities you perform on the pages of your website to become more discoverable. SEO has three pillars: technology, content and authority. With on-page SEO, the pillars of technology and content are central.

Within on-page optimization there are a number of factors that keep coming back by default. This concerns the following factors, namely:

URL;
Title tag;
Meta description;
Headings (H1, H2, H3);
Body of the text;
Media;
Internal links;
Alt text;
Load speed.

With the first five factors (URL, title tag, meta description, headings and body of the text) it is important to focus on the keyword with which you want to be found.

Why is On-page SEO important?

Search engines like Google look at the content of your pages to determine if it is relevant to the search. Part of this process is keyword searching, but on-page optimization is more than incorporating keywords. Google is ultimately looking for the most relevant search result for a query, which is why their algorithms also look for other relevant content. When optimizing, it’s good to make sure you keep a main keyword in mind in order to then create your page’s content. Make sure you are relevant, thorough, unique and clear.

There is a number of free tools that can help you optimize your pages, such as Yoast SEO and Ahrefs SEO Toolbar.

On-page SEO and Off-page SEO

Off-page SEO is collecting external links to a website in order to improve the authority of the website. This is also known as link building. When using external links, it is important that the link comes from a unique, relevant and high-quality domain.

What is the difference between the two optimisations? The first difference is that on-page SEO is about optimizing parts that are immediately visible on the website. This is not the case with off-page. This makes optimizing off-page SEO a lot more difficult, since you cannot influence it yourself.