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Page optimization is the process of configuring a website page to maximize its potential for appearing in search engine results pages (SERPs). The goal is to increase the visibility of a page in SERPs, thereby increasing its traffic and potential for conversion.
What is optimization?
There are a number of different techniques that can be employed in order to optimize a website for search engines. These include but are not limited to: ensuring that the website’s code is clean and well-organized, using keyword-rich titles and descriptions, and creating compelling and original content. By employing these various techniques, a website can improve its chances of being found by potential customers or clients.
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