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Authority, also called link building, is the placement of links on your website. These can be internal links and external links.
What is authority?
Authority is one of the SEO pillars and is also known as link building. Link building is the gathering of links, both internally and externally. Using links improves the authority of your website and will lead to better results in search engine rankings. When you start link building, you focus on the organic search results and you do not have to pay for better findability. Google also looks at the value of each link, so you have to add qualitative and relevant links to the link profile. A strong and natural link profile is greatly appreciated, which makes it important to continue to optimize it.
When is there a good link profile?
As mentioned before, it is important that you use relevant and natural links. In principle, you can also check whether a link fits well with your website, but there are also a number of handy tools that you can use. At Convident we always check links for a number of elements, namely:
- Trust flow: The number of trusted websites that are redirected to a domain;
- Citation flow: The number of referred backlinks to a domain;
- Domain authority: Scoring a website on search engine results pages;
- Spam Score: Receiving a penalty from Google or being completely banned by Google;
Authority: internal and external links.
For the authority you can use both internal and external links. With internal links you use links within your own website. By clicking on an internal link, the visitor is redirected to another page on the website.
An external link, also called a backlink, is the placement of a link that corresponds to your website. This must therefore concern websites that have content that is relevant. You can place a backlink on the homepage, in the form of a blog or on a partner page.
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