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SEO is search engine optimization. This is used to achieve higher results in Google with a website.
What is SEO?
SEO is an abbreviation for Search Engine Optimization. With search engine optimization you ensure that your website is shown higher in searches in, for example, Google. The moment you rank higher in Google, the chance is greater that a user will click on your website.
How does SEO work?
Your website, and its content, should be valuable to visitors. But what should be paid attention to? There are three pillars when it comes to search engine optimization, namely: technology, content and authority.
Technique refers to the optimization that takes place behind the scenes, such as the structure of the website and the loading speed of pages. It is important that the website is user-friendly for visitors and understandable for Google.
The content is about the information you display. Text is the biggest factor here, because search engines are the best at reading and understanding texts. In addition to texts, images and videos also fall under content.
Authority has to do with the reliability of your website. A commonly used method is link building, where your website is referred by means of hyperlinks on other websites.
It is important to work on all three pillars of search engine optimization in order to ensure a higher ranking in search engines.
Why is SEO important?
Search engine optimization is a useful tool to ensure that you reach your target audience and generate more leads to your website. To achieve this, you need to be easily found in search engines. Search engine optimization is therefore indispensable in your online marketing strategy.
Do you want to get started with SEO? Our SEO specialist is happy to help you!
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