Online marketing definitions

What is Technical SEO?

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Technology is one of the three SEO pillars. With technology you will improve your website in order to be easier to find in search engines such as Google.

What is Technical SEO?

Technique is one of the three pillars of SEO marketing. SEO marketing is optimizing websites by looking at the content, technique and authority. Technical SEO refers to the back of the website, i.e. the technical aspects. You can think of the loading speed, URLs and coding. Without good technology, your website cannot function properly. Optimizing the technique is therefore one of the first things you start with during an SEO marketing process.

Why technical optimization?

Optimizing the technique is one of the components of an SEO marketing process. Why is this so important? Search engines, such as Google, determine the ranking of search results. A distinction is made between paid search results and organic search results. For paid search results, you as an organization need to create an advertisement through SEA marketing. SEO marketing improves the findability of the organic search results. For SEO marketing it is important to optimize all three pillars. The technical pillar is therefore important for findability in search engines.

How does the optimization of technology work?

To optimize the technology, we look at the errors in a website and how they can then be solved. Here you will check the indexation of the website. You can do this by checking a website’s URLs in Google Search Console to determine which URLs are indexed or not. After your URLs are checked, do your research. What is the reason a URL is not indexed? This can be due to an old page, a robots.txt error message or too many SEO plug-ins. Then you start improving it.

How can you optimize the technology? We give you some tips:

  • Make sure you remove dysfunctional links and you don’t use duplicate content.
  • Improve loading speed by using non-oversized images and videos.
  • Only use the plug-ins that you actually use.

Projects / Cases

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Jop van der Laan

Jop van der Laan
Jop van der Laan


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