Online marketing terms

What is a white-hat SEO?

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White-hat SEO is concerned with getting high positions in the organic search results of search engines in a legal way.

What is white-hat SEO?

White-hat SEO is the opposite of black-hat SEO and is concerned with getting high positions in the organic search results in a legal way. It is therefore a permitted form of search engine optimization that mainly focuses on the internet user. As mentioned, you want to rank higher in the search engines with these methods. So there are different methods, such as content marketing and link building.

White hat ensures that the visitors of your website will appreciate it much more. This will lead to a visitor staying longer on your website and visiting more often. In the long run, it therefore provides more guarantee for the success of a web platform.


Optimizing your website/webshop through white-hat SEO is fully focused on the added value it provides for the user. The information must be qualitatively valuable for the visitor in order to be rewarded with links that refer to the content. Keywords play an important role in this.

Another way of optimization is getting links. These links are earned rather than actively recruited. It is also important that the website is structured thematically in order to provide order of the content presented.

Look closely at the user. What are the requirements for the quality of your website? Keep Google in mind to ensure that the algorithms continue to rank you well in the search engines.

Projects / Cases

We have recently been able to develop these projects in collaboration with our clients.

Jop van der Laan

Jop van der Laan
Jop van der Laan

JC Kliniek

JC Kliniek
JC Kliniek

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