It has been talked about that Google for Jobs is coming to the Netherlands. But is that really true? Probably, and there is a good chance that it will not be long before they also launch the platform in our cold little country. In April 2019, E-merce already announced that Google is experimenting with the platform in the Netherlands and France. One of the partners of the well-known search engine announced at the time that it could be launched before the summer. The platform has already been launched in France. The Netherlands, therefore, can expect it to be started soon too.
Google for Jobs uses advanced tools to help job seekers find positions that closely match their preferences. Learn what Google for Jobs is, how it works and how your organisation can respond tactically.
Google for Jobs is a crawling machine that scans the Internet and collects job vacancies. All the vacancies that Google manages to collect end up in lists, which contain all kinds of vacancies. Vacancies from small companies, SMEs and large companies in addition, all jobs from large vacancies will also be displayed here. Google for Jobs is actually a service from Google. They create one platform on which all vacancies from the internet are displayed. As a job seeker, this is of course ideal, so you don’t have to search countless sites and socials for the perfect job.
The platform is, therefore, not a competitor of the job sites that are currently available. You should see it as an extra that Google offers for companies that are looking for staff and people who are looking for work. Actually, Google for Jobs does the same as they do now for someone who types a search term into the search engine. Google is just a “middle-man” and will redirect you to the page that best matches your search term.
Google wouldn’t be Google if there were still a few rules attached to it. The data giant will assess the vacancies by means of an algorithm. This means that the vacancies must comply with the guidelines that Google has incorporated into their algorithm. Companies that blindly take over vacancies from their competitors or provide the vacancy with incorrect information will not get away with this. Due to this algorithm, these vacancies will be rejected or shown lower in the search engine. So, SEO must be applied to vacancies: the better the vacancy – the higher it will rank in Google for Jobs.
Do you want your vacancy to appear as high as possible in Google for Jobs? Then you must adhere to these 11 criteria. Each vacancy is assessed on these criteria, so take advantage of it and incorporate it into your vacancy as well as possible.
Google will rank every vacancy on these points, you can read more about how to implement it on your own website later in this article.
As I briefly mentioned earlier. Google for Jobs is not a job board, it’s just a database of the well-known search engine to make searching for jobs easier. That means you cannot post vacancies on Google for Jobs. So Google crawls the internet looking for jobs and then they place them in Google for Jobs.
Normally you would post a vacancy on an Indeed, Jobbird or a National Vacancy Bank. When these job boards are integrated with the search engine, they will automatically appear in Google’s job board. LinkedIn has already integrated its vacancies with Google for Jobs. These vacancies will therefore also appear on the platform.
It is possible to link your own website with the vacancy bank of the search engine with an HTML code. This so-called structured data can be found here, you need to place these HTML codes on your website to make the link with Google. By placing the codes, Google can process your vacancy and then place it in the vacancy bank.
For each of the 11 points I listed above there is such a piece of HTML code. These must be completed so that Google can properly read what is in the vacancy.
Examples of these HTML codes:
Date of Publication:
As mentioned above, it is important that the job title is well described. Make sure the job title properly covers the vacancy as it is a very important ranking factor. So do not ignore your job title, but make sure that it is clear at a glance which position it concerns. You may add an addition to the job title such as: part-time, full-time or, for example, manager.
Are you having trouble matching a suitable job title to the job? No worries. Google trends makes it easy to compare job titles and get suggestions for related jobs.
Google has been kind enough to reveal what is arguably the most important ranking factor – the reading time. It is important that the reader is held for as long as possible. So make sure that the text in your vacancy is full of valuable information so that the reader stays on your page for a long time. When the reader shoots through your vacancy at a glance and quickly leaves, this is an indicator for Google that your vacancy is not well structured and will be displayed lower in the results. Make sure that interesting information is placed at the top of the vacancy so that the reader is intrigued to click on “read more”.
Are you eager to use this new feature? We definitely are! Does your organisation want to respond to this new trend as quickly as possible so that your vacancies can be found quickly by your candidates without much hassle? Convident is happy to help you implement Google for Jobs in your website.
Convident has a broad knowledge of SEO and we can’t wait to implement this in Google for Jobs! When this platform launches in the Netherlands, we will examine it extensively and test it extensively.
Do you want tips, tricks or extra help with using this job bank? We are happy to help you set up and optimize your vacancy!