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The Christmas season is upon us again, with many discounts and many consumers starting their Christmas shopping. There are various promotional days, including such that have blown over from the United States such as Black Friday and Cyber Monday. Black Friday was last Friday and today it’s the turn of the online variant, Cyber Monday! Some retailers even go as far as discounting for an entire week. But what does this mean? And how did it come about?
Cyber Monday is one of the biggest action days in the United States and has moved on to Europe. This day can be seen as the online variant of Black Friday as it is full of discounts and many products and services on offer. It is therefore only for companies with an online website where people make purchases. On this day, consumers can take advantage of hefty discounts online.
Cyber Monday was first held in 2005 as a counterpart to Black Friday. Unlike Black Friday, Cyber Monday is exclusively online. Where shops ran into problems such as limited stock and people arguing in the store, webshops saw an opportunity to launch a day with only online offers. During Cyber Monday, consumers can take advantage of big discounts without having to queue, without having to fight each other for that last TV. For companies with a webshop as well as a store, Cyber Monday and Black Friday will be a double celebration. Where they can already give significant discounts in the store, they can go even further online during Cyber Monday.
Since 2015, web shops in the Netherlands have also been participating in this discount festival. Where in 2015, only a handful of webshops participated, we now see almost every webshop participating. It has gone very fast over the years and every year more and more webshops participate in this and collect a large part of their annual turnover on Cyber Monday.
Due to the current pandemic, people are spending more time at home and, therefore, more stuff is being bought online. Cyber Monday is, for this reason, also an action day with online discounts and purchases that can be completely corona-proof.
However, the logistical aspect must be taken into account. All those online purchases must of course also be sent to the consumer and that can be quite a task with the many purchases on Cyber Monday. It is therefore estimated that Cyber Monday will have an even greater impact on the logistics sector than Black Friday. It even goes so far that Cyber Monday is seen as the busiest parcel day of 2021. So be transparent with your customers and make sure they take the longer delivery time into account compared to other periods.
Are you already prepared for the holidays? Do you still need help with your online marketing? Then contact our online marketers. We can help you with a good online marketing strategy!
