Homan Slapen

A household name since 1911

Looking for a bed specialist? Then you have come to the right place at Homan Slapen. Homan Slapen has been a household name in the Netherlands since 1911. They focus on sleeping comfort and the design of a bedroom. You can contact them for brands such as Auping, Ergosleep, Kuperus, Schramm, Hästens, Avek, Vispring and more. Convident designed and custom built Homan’s webshop in collaboration with an advertising agency in WordPress CMS with Woocommerce. Homan sells advice and is not a bed seller. That is why we have chosen to build a website with an extensive product showcase as a shop module. A catalog to dream away in!

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“The online showcase of the products is completely in line with our business model”

Homan bedden

Advising role

Homan believes it is important to distinguish itself with a selection of renowned brands and a unique range that stands for quality and security. The passion and craftsmanship of their employees are the most important and result in personal and sound advice for every situation. Homan’s webshop focuses on sleep advice and less prominently on specific products. This has been a conscious choice within the overall online strategy of the organization. This webshop catalog is therefore made to present as much information about the product as possible. We have ensured that the product pages are designed to be informative. This way, potential customers can find everything they need, all in one webshop and without an order and payment function.

Convident has emphatically taken on an advisory role. We have worked with rewritten content (text) and new images to explain with all clarity what the sleep advice entails. We have also built in reviews from multiple users, to get an (even) more familiar feeling with Homan.

It is a very nice collaboration with Homan, which has led to a structured and well-arranged webshop!

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