Most likely you have already heard of search engine optimization. SEO optimization is a very broad topic, so giving a single definition is not enough. However, all parts of SEO optimization have one common goal. This is making your website or webshop rise in the organic search results of search engines, such as Google. How SEO optimization achieves this and which options are available are explained in more detail below.
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Search engine optimization. In other words, how does your website or webshop appear as high as possible in Google’s search results? Convident’s online marketers know all about it. We help you to get (more) return from your online communication channel. Search engine optimization (SEO) starts with an extensive keyword research. We enter the kick-off meeting together, where we will ask the right questions. What search terms should your website be found on? And what terms are potential customers looking for?
In order to bring your company or brand to the attention of (potential) customers, it is necessary to actively track your digital marketing process. We create content that matches your target group, so that you get the optimal reach from your content. Convident is the party that can help you with this.
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“Rise in the organic search results with SEO optimization.”
What does SEO optimization consist of?
SEO optimization contains many different parts. There are various ways to increase your website or webshop in the organic search results. These different parts are divided into the three pillars of SEO optimization:
- Technical optimization (SEO)
- Content optimization
- Link building
SEO optimization contains three pillars.
Below we will go through the three main components of SEO optimization in detail. We look at the definition, how it works, and the different possibilities. In addition, there are a number of specific SEO components that can be very interesting for your business. We are happy to help you understand and master:
- E-commerce SEO
- SEO advice
- SEO migration
- International SEO
- Local SEO
- Voice search
- SEO audit
What is Technical SEO Optimization?
With technical SEO or technical optimization, the focus is on improving the technical aspects of your website or webshop. The technology of your website/webshop is very important for the effectiveness of your content. You may have written highly targeted and relevant content for your target audience(s). Only because the technology behind your website/webshop is lagging behind, it is possible that internet users will not even see your content when they search for it. A weak technique behind a website or webshop will therefore result in a lower score in the organic search results. The SEO optimization process often starts with technical optimization (SEO).
SEO Check
When performing a technical SEO check, the specialists from our web development department will analyze a number of things. They look at the loading speed, security of your website/webshop, and redirects. In addition to the online marketing department, Convident also has a web development department and a support department. The collaboration between both departments makes it possible for our customers to have a very targeted approach to the SEO process. We, therefore, provide the best content and web development. Along the way, we ensure that your website or webshop is very strong in the technical field. Convident’s customers are therefore always one step ahead of the competition! Learn more about technical SEO!
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Optimize your content for a higher ranking in Google
What is content optimization (SEO content)?
We’ve just briefly talked about content. But content goes a lot further than just a written piece of text. Content optimization or on-page SEO is concerned with optimizing the content on your website or webshop. A webshop and a website differ somewhat in terms of content optimization. For instance, a website already contains a large number of pages. But a webshop, on the other hand, usually contains hundreds of different pages to optimize. Content optimization can certainly feel like a huge job, but with a clear plan of action drawn up in advance, it can be very profitable for your business.
Optimized content will result in website visitors staying longer on your different pages. This is mainly because the users can find the answer to their questions in your content. Moreover, Google constantly analyzes all the factors of your website or webshop. One of these important factors is the amount of time website visitors spend on your different pages. When the search engine giant sees that internet users stay on your pages for a long time, they will appreciate your website/webshop more. If Google values your website/webshop more, you will also be ranked higher in the organic search results.
Optimized content leads to a longer stay on the page
But how do you optimize your content so that website visitors stay longer on your pages? When the search engine giant sees that internet users stay on your pages for a long time, they will appreciate your website/webshop more. You will also be ranked higher in the organic search results. But how do you optimize your content so that website visitors stay longer on your pages?
It is important to remember that content does not only consist of textual pieces on your website or webshop. Content can consist of written text, images, and videos. In addition, nowadays there are all different ways to develop content. For example, technological progress makes interactive graphics possible. In addition, there are special sliders with which the amount of a mortgage can be determined and there is content in the form of graphs where users can apply filters themselves. All content is aimed at making it as simple and user-friendly as possible for the user. So, always keep in mind that you write your content for the website visitor and that the content matches the searches of your target group(s).
In addition to writing your content for your website visitors, you should also write content that is optimized for the search engines. Search engines read your content first and then determine for which internet users this content is relevant. Search engines do this by using ‘Natural Language Processing. Natural Language Processing deals with the interactions between computers and human language. Google, therefore, uses Natural Language Processing to read and analyze the content on your website or webshop. Through this, Google knows what your content is about. This is important because the search engine can then link your content to searches and show your pages to internet users when they search for it.
Create targeted and relevant content for your visitors.
As we know, you optimize the content on your website/webshop for your target audience(s) and the search engines. When users appreciate your content, Google values your content and your website or webshop will rank high in the organic search results. Your website or webshop, therefore, gets more authority within the search engines. A high authority is positive for your website/webshop, but there are a number of other things that people deal with during content optimization:
- Optimization of the HTML headings in your content (H1, H2 and H3)
- Unique and relevant written content (note on duplicate content)
- Use of the correct keywords
- Readability of content
- Image optimization
“Link building is a very important part of SEO optimization”
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What is link building?
Link building is a very important part of SEO optimization. Link building is all about placing links to your website or webshop on external websites. Link building is often seen as a somewhat vague concept and people do not know what its exact consequences are. That is a shame because link building can give your SEO optimization a positive boost. By means of link building, you ensure that search engines rank you higher in the organic search results of Google. The question remains how exactly does link building work and where do you place backlinks to your content?
A natural link profile, that’s what Google appreciates.
Link building, therefore, focuses on placing good links to your content from the website or webshop. But what are good links? When placing links on external websites, the links must be relevant and qualitative in order to create value for you. A relevant link means that a link is placed on an external website that is related to your target group(s) or business. Potential customers can come into contact with this external website. In addition, these external websites operate in the same work area or post related content to your products or services.
Quality links
A quality link is a link on an external website with high authority. Our online marketers always first analyze the authority of external websites before placing links to your content. In addition, various programs and tools are used to measure values from external websites. Examples of this are the domain authority, the spam score, and the relevance of the external website to your company. Relevant and qualitative external links ensure that your placed links gain more value and therefore contribute to ranking in Google. But where are these relevant and quality links placed on external websites?
It would be best to place a whole load of (back) links on external websites in one go. You would think that I immediately have many references to my website/webshop and therefore a higher ranking. Unfortunately, it doesn’t work like that. The best backlinks are links where Google does not realize that you are link building. It is therefore important to find the balance in link building between the quantity and quality of your placed backlinks. Our link-building experts ensure quantity and quality. At Convident we use three ways to place backlinks.
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1. Link on home page
As an entrepreneur, you would, of course, like to place a link to your content on the home page of external websites. After all, this backlink is prominently present for website visitors. The value of a backlink is determined by where it is placed. A backlink on a homepage has a lot of value in most cases because Google sees this page as the most powerful. However, it is rare in practice that a backlink can be placed on the home page of an external website.
Our online marketers are looking for strong and qualitative links.
2. Link in the form of a blog
At Convident we prefer to place a link on an external website in the form of a blog. When you find a website that discusses topics through blogs, you can check whether these topics are relevant. If this is the case, you can go deep into the topics in which your target group(s) are interested. Visitors to the external website can read your blog, become interested, and click through to your website/webshop. In addition, link building in the form of a blog is useful because multiple backlinks can be placed in one blog.
3. Link on an affiliate page
Today we see that a lot of use is made of linking to your content on affiliate pages. A partner page is actually an underlying page on a website or webshop that is used for link building. Because entrepreneurs know that link building is important for organic traffic, these affiliate pages are created. The partner page simply consists of a list containing all hyperlinks to other websites or webshop. The value of these backlinks is less than posting to a homepage or blog. However, with larger amounts of backlinks placed on partner pages, these can certainly contribute to the strength of your link profile.
Learn more about link building!
With the right method, SEO optimization can be very profitable for your business.
Why is SEO optimization important?
For internet users, there are different ways to end up on websites or webshops. When users enter a query into the search engines, hundreds of results appear on the results page (SERP). These results consist of organic search results and paid search results. The paid search results are shown at the top of the results page. After a number, usually, four, paid search results are followed by the organic search results.
To show your website or webshop in the paid search results, you need to set up advertising campaigns for which you have to pay to Google. One could say that SEA marketing is a short-term approach for generating website visitors. This is partly because when the ad campaign is stopped, your website or webshop is no longer shown in the search results. SEO optimization, on the other hand, is a more long-term means of driving traffic to your website or webshop.
Because rolling out and executing a SEA marketing campaign can cost (a lot of) money, it is wise to also work on SEO optimization. Moreover, it is tactical not only to focus on one way of generating visitors for your website/webshop. By using SEA marketing for the short term and at the same time working on your SEO optimization for the long term, you build a stronger business model.
Our online marketers develop a solid SEO optimization strategy.
Outsource SEO optimization to Convident
There are many possibilities within SEO optimization. The question is always where do you start with SEO optimization, what is important for your company, and which part is the most profitable? These are all relevant questions that are asked when starting an SEO optimization process. For SEO optimization it is important that all parts are picked up and not one gets full attention and the rest is left behind. It can therefore be more efficient and therefore more profitable to outsource search engine optimization.
Convident’s online marketers have the experience to develop an extensive and strong SEO optimization process for you. We sit down together to discuss which parts of SEO optimization are relevant for your target group(s). Together we analyze which parts are already going very well and where there are still areas for improvement. At Convident we also think it is important that our customers understand what is happening on their website/webshop and therefore know why it is important. We often also play an advisory role in the SEO optimization process. In this way, we ensure that our customers understand SEO optimization and can assign and implement parts of it themselves in the future.
Want to know more about the SEO optimization of your company? Please do not hesitate to contact us or come into the office for an informal chat and a cup of tea!
Top digital marketing experience
Your Convident teammates have years of experience with various online strategies. We follow the path of your customer, where does it come in and where does it go? With thorough research and use of the right marketing tools, we ensure more visitors and turnover on the website of our customers. From the research to the technical realisation, Convident’s marketers let you score in the search engines.
With a catchy content both on the website and in the communication to the outside world, we increase the value and ultimately the number of visitors to your website. From the research to the technical realisation, Convident lets you score in the search engines. We are happy to talk to you to identify all your wishes. Schedule an appointment with us!
A solid online marketing process requires a good website, webshop or web application. Convident has that too!
View all servicesWith Convident’s SEO, your website will attract targeted visitors.
Search engine optimization Groningen
How does your website or webshop appear as high as possible in Google’s search results? Convident helps you increase your online reach. We do this through the following applications:
- Analysis & research
Based on a thorough analysis, we determine, together with you, what the online points for improvement of your organisation are. What are the bottlenecks and which opportunities are we still not taking advantage of? We want to know what goal you have in mind and we then look at the feasibility and realization.
- Technique
The basis (code) of a website and webshop environment partly determines which SEO options there are. By applying a good structure it is easier for the search engine to determine where certain information is and what your potential customer is looking for. Due to a good technical realization, search engines reward this with a higher position on the keyword search pages. This leads to an increase in the number of relevant visitors to the web environment.
- Content
We provide appropriate information and content for every online marketing channel. Writing good (SEO) text is very important for the findability of a website. The texts must match the subject as closely as possible, have a good structure, and be legible.
- Link building
A website also gains added value when other companies (links) refer to it. Link building works the same way: when frequently visited websites refer to your website, this is seen in search engines as a high-quality site. This is, therefore, resulting in a higher position in the search engine. Convident’s marketers offer appropriate link building solutions.
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Projects we are proud of!
