Most likely you have already heard of search engine optimization. SEO optimization is a very broad topic, so giving a single definition is not enough. However, all parts of SEO optimization have one common goal. This is making your website or webshop rise in the organic search results of search engines, such as Google. How SEO optimization achieves this and which options are available are explained in more detail below.
“Rise in the organic search results with SEO optimization.”
SEO optimization contains three pillars.
Below we will go through the three main components of SEO optimization in detail. We look at the definition, how it works, and the different possibilities. In addition, there are a number of specific SEO components that can be very interesting for your business. We are happy to help you understand and master:
- E-commerce SEO
- SEO advice
- SEO migration
- International SEO
- Local SEO
- Voice search
- SEO audit
What is Technical SEO Optimization?
With technical SEO or technical optimization, the focus is on improving the technical aspects of your website or webshop. The technology of your website/webshop is very important for the effectiveness of your content. You may have written highly targeted and relevant content for your target audience(s). Only because the technology behind your website/webshop is lagging behind, it is possible that internet users will not even see your content when they search for it. A weak technique behind a website or webshop will therefore result in a lower score in the organic search results. The SEO optimization process often starts with technical optimization (SEO).
When performing a technical SEO check, the specialists from our web development department will analyze a number of things. They look at the loading speed, security of your website/webshop, and redirects. In addition to the online marketing department, Convident also has a web development department and a support department. The collaboration between both departments makes it possible for our customers to have a very targeted approach to the SEO process. We, therefore, provide the best content and web development. Along the way, we ensure that your website or webshop is very strong in the technical field. Convident’s customers are therefore always one step ahead of the competition! Learn more about technical SEO!
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In addition to writing your content for your website visitors, you should also write content that is optimized for the search engines. Search engines read your content first and then determine for which internet users this content is relevant. Search engines do this by using ‘Natural Language Processing. Natural Language Processing deals with the interactions between computers and human language. Google, therefore, uses Natural Language Processing to read and analyze the content on your website or webshop. Through this, Google knows what your content is about. This is important because the search engine can then link your content to searches and show your pages to internet users when they search for it.
“Link building is a very important part of SEO optimization”
It would be best to place a whole load of (back) links on external websites in one go. You would think that I immediately have many references to my website/webshop and therefore a higher ranking. Unfortunately, it doesn’t work like that. The best backlinks are links where Google does not realize that you are link building. It is therefore important to find the balance in link building between the quantity and quality of your placed backlinks. Our link-building experts ensure quantity and quality. At Convident we use three ways to place backlinks.
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Our online marketers are looking for strong and qualitative links.
2. Link in the form of a blog
At Convident we prefer to place a link on an external website in the form of a blog. When you find a website that discusses topics through blogs, you can check whether these topics are relevant. If this is the case, you can go deep into the topics in which your target group(s) are interested. Visitors to the external website can read your blog, become interested, and click through to your website/webshop. In addition, link building in the form of a blog is useful because multiple backlinks can be placed in one blog.
3. Link on an affiliate page
Today we see that a lot of use is made of linking to your content on affiliate pages. A partner page is actually an underlying page on a website or webshop that is used for link building. Because entrepreneurs know that link building is important for organic traffic, these affiliate pages are created. The partner page simply consists of a list containing all hyperlinks to other websites or webshop. The value of these backlinks is less than posting to a homepage or blog. However, with larger amounts of backlinks placed on partner pages, these can certainly contribute to the strength of your link profile.
Learn more about link building!
With the right method, SEO optimization can be very profitable for your business.
Why is SEO optimization important?
For internet users, there are different ways to end up on websites or webshops. When users enter a query into the search engines, hundreds of results appear on the results page (SERP). These results consist of organic search results and paid search results. The paid search results are shown at the top of the results page. After a number, usually, four, paid search results are followed by the organic search results.
To show your website or webshop in the paid search results, you need to set up advertising campaigns for which you have to pay to Google. One could say that SEA marketing is a short-term approach for generating website visitors. This is partly because when the ad campaign is stopped, your website or webshop is no longer shown in the search results. SEO optimization, on the other hand, is a more long-term means of driving traffic to your website or webshop.
Because rolling out and executing a SEA marketing campaign can cost (a lot of) money, it is wise to also work on SEO optimization. Moreover, it is tactical not only to focus on one way of generating visitors for your website/webshop. By using SEA marketing for the short term and at the same time working on your SEO optimization for the long term, you build a stronger business model.
Want to know more about the SEO optimization of your company? Please do not hesitate to contact us or come into the office for an informal chat and a cup of tea!
With Convident’s SEO, your website will attract targeted visitors.
Search engine optimization Groningen
How does your website or webshop appear as high as possible in Google’s search results? Convident helps you increase your online reach. We do this through the following applications:
- Analysis & research
Based on a thorough analysis, we determine, together with you, what the online points for improvement of your organisation are. What are the bottlenecks and which opportunities are we still not taking advantage of? We want to know what goal you have in mind and we then look at the feasibility and realization.
The basis (code) of a website and webshop environment partly determines which SEO options there are. By applying a good structure it is easier for the search engine to determine where certain information is and what your potential customer is looking for. Due to a good technical realization, search engines reward this with a higher position on the keyword search pages. This leads to an increase in the number of relevant visitors to the web environment.
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