Ranking high in Google’s search results is a major challenge for almost every entrepreneur. After all, you want to ensure that you, and not your competitor, appear at the top of Google’s organic search results. The differences between being at the top and the bottom are huge: only in 9 percent of the cases the searcher takes the time to view the bottom search results. Are you on page 2 of Google search results? Then your visibility has plummeted to just 0.4 percent.
What is an SEO Specialist?
An SEO specialist can ensure that you rank high in Google for the search terms relevant to you and thus attract organic traffic to your website. With organic traffic we mean visitors who end up on your website or webshop via a search result in Google through a non-paid search result. The organic search results are shown below the ads in the Google search engine results. To have your website score as high as possible here, an SEO specialist will optimize your web environment.
An SEO specialist focuses on search engine optimization of your website or webshop. There are a number of larger search engines on the internet: think of Google, Bing, Ask, Baidu, DuckDuckGo, Ecosia, Lycos or Startpage. Because 95% of Dutch people use Google, we will discuss optimization for this search engine giant further in this article. How websites and webshops are ranked in Google depends on the algorithm. The construction and structure of this algorithm is, of course, secret and unknown. However, at Convident we have the knowledge and experience with SEO optimization. The algorithm contains hundreds of different factors, all of which have their own weighting factor.
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95% of Dutch people use Google
Convident’s SEO specialists analyze, improve and share the results in a clear report.
Components of an SEO specialist
The three pillars of SEO – you may have heard of this before, but what exactly is it? Several factors are important to get a high ranking for your desired keywords. To give a structure to all the requirements that a website must meet, the three pillars of SEO have therefore been drawn up. The pillars broadly indicate what a page must meet. This provides guidance when optimizing pages.
- Technical Optimization (SEO)
- Content Optimization
- Link Building
SEO is made up of three pillars.
What is Technical SEO
With technical SEO or technical search engine optimization, the focus is on the technical aspects of your website or webshop. An SEO specialist from Convident will optimize the technical side of your website. For example, did you know that the loading time of your website directly affects your ranking in Google? It is also of great importance that your website is built “at the back” in a search engine friendly way. The basic code of your web environment has a major influence on your findability in the search engine. Without a strong technique behind your website/webshop, Google will not show your website or will show your website very low in the organic search results. As an entrepreneur you can therefore have developed very relevant content,
Search engines are constantly reviewing all websites on the web. This is done on the basis of crawlers, which index your page. In fact, a crawler scours your entire website to get an idea of what your website is about. By optimizing the technology behind your website for SEO, crawlers can find their way more easily on the website, which ultimately leads to a better ranking in the search engines. In addition to its online marketing department, Convident also has a web development department and support department. Thanks to the cooperation between our departments, we can provide a targeted approach to your search engine optimization process. Our SEO specialists from the web development department ensure that your technical SEO is rock solid.
“The technical aspects of your website influence the ranking in Google”
What is content marketing?
Now that the website is technically SEO friendly, the SEO specialist will work on optimizing the content on your web environment. Content optimization or on-page SEO focuses on optimizing the content on your website or webshop. An SEO specialist will work differently with a website than with a webshop. A website contains a few web pages, while a webshop can contain hundreds of web pages. The optimization of these pages is otherwise performed by an SEO specialist from Convident. If your content is optimized, visitors to your website or webshop will stay on your pages longer. Google sees that your website visitors stay on the pages for a long time and will appreciate and rank your website higher. But hope an SEO specialist optimizes your content?
Optimize for your website visitors
When optimizing your content, an SEO specialist does not only look at the textual parts on your website/webshop. For example, content consists of written texts, images and videos. SEO specialists develop interactive images or special sliders on your web pages. All content is aimed at making it as simple and user-friendly as possible for the user. An SEO specialist from Convident writes content for your website visitor, and ensures that the content matches the visitor’s search.
Moreover, an SEO specialist also keeps the search engine in mind when writing content. Search engines read your content first and then determine for which internet users this content is relevant. By writing relevant content in a way that the search engine can easily “read” the search engine can better estimate what your website is about. Search engines do this by using ‘Natural Language Processing’. Natural Language Processing is the English translation of computational linguistics and deals with the interactions between computers and human language.
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What is a keyword analysis?
As a starting point, an SEO specialist will often want to clearly map out for which search terms you should be found by means of a keyword analysis. This keyword research is used as input for your content marketing. It is also checked whether relevant search terms have sufficient search volume for you. This way you end up with an overview of relevant search terms that many people search for. These search terms are relevant because your target group(s) search for them and so you want to be found with your products or services.
An example: If you are a baker in Groningen, for example, there is a good chance that a search term such as “Baker in Groningen” has a high relevance for you. If you are visible for this search term, there is a reasonable chance that this will lead to a conversion. A search term such as “bake bread yourself” is not relevant to you and will, most likely, not convert.
What is link building?
Okay, the content on the website has been completely optimized by an SEO specialist for search engines. Great, am I now at the top of the search engine results? Unfortunately it is not that easy. Your competitors are also not standing still and have their content marketing in order. The next task of the SEO specialist is to make sure that Google judges you as the authority in your field. This ensures that you rank higher in the search engine than your competitor. But how do you do that?
The answer to this question is link building. A fairly complex process, but of enormous importance for your score in Google. The goal of link building is to get backlinks from other websites.
Google values a strong and natural link profile
With link building, our SEO specialists place backlinks on external websites to content on your website or webshop. These placed links must be qualitative and relevant. A relevant link is realized by an SEO specialist by placing a link on an external website that your target group(s) can come into contact with. A quality backlink comes from an external website with authority. The authority of external websites/webshops is analyzed by our SEO specialist. It looks at the domain authority, spam score, and relevance to your company.
“Suppose there are two painters, one painter knows 100 people and the other painter only 1 person. There is a good chance that the painter who knows 100 people will receive many more assignments than the painter who knows 1 person.” And that’s (roughly) how it works with link building.
However, one backlink is more valuable than another. A backlink from a website with high-quality content and high relevancy is worth more than a home page backlink. So more is not always better. The trick is to find a good balance between quantity and quality. Our SEO specialists use three ways to place backlinks: a link on the homepage, a link in the form of a blog, and a link on a partner page.
“For relevant content, keyword research is crucial”
Why is an SEO specialist important?
There are several ways to realize traffic to your website or webshop. This way, as an entrepreneur, you can get organic traffic or paid traffic to your domain. Google’s paid search results are shown at the top of the search results page, followed by the organic search results. Advertising campaigns must be set up to show your website/webshop in the paid search results. This means that you have to pay Google for traffic from the paid search results. Moreover, the influx of traffic stops when you, as an entrepreneur, decide to stop the advertising campaigns. The work of an SEO specialist, on the other hand, is a long-term means of driving traffic. The combination of an SEO and SEA specialist will of course result in a very strong business model.
SEO is an ongoing process
How do you maintain high positions?
It is often said that staying at the top is harder than getting to the top. This also applies to SEO to a certain extent. Search engines are evolving at lightning speed and are becoming more and more sophisticated. In addition, your competitors do not standstill. The fact that you score better today than your competitor is, therefore, no guarantee for tomorrow. In addition, Google is constantly updating its algorithm to improve users’ experience. An SEO specialist is constantly aware of the latest developments and responds to this in order to obtain and maintain high positions.
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What does an SEO specialist cost?
The costs of an SEO specialist are highly dependent on the SEO activities that have to be carried out. In addition, it differs per assignment how much pre-work and after-work is required for developing content and realizing a strong link profile. When an entrepreneur wants to have a few single web pages optimized, an SEO specialist can easily get to work. For conducting a small keyword research and writing content, an SEO specialist takes an average of 1 to 2 hours. When an SEO specialist is asked to optimize multiple pages and realize a strong and natural link profile, it costs an SEO specialist more time and the costs increase.
Find out more about the costs of search engine optimization in general!
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Outsource SEO specialist to Convident
We have been able to read that there are numerous options for optimizing your website or webshop. But where do you start, what is the most important SEO part and how do you proceed? In order to get started with this, a tactical plan drawn up in advance is required. This discusses, for example, that all parts must be addressed. It can therefore be more efficient and therefore more profitable to outsource an SEO specialist to Convident. Our SEO specialists have the knowledge and skills to develop a solid strategy for your website or webshop. Together with you, we look at which aspects of SEO are already going well within the company and which aspects can be improved. In addition, we find it important at Convident that our SEO specialists play an advisory role. We make sure that our customers understand what is happening on the website/webshop. As a result, we ensure that they can also assign or carry out search engine optimization activities in the future.